Evians babies try surfing, and chilling with gigi hadid, in global campaign the supermodel tell us why she loves the live young work. Evians muchloved, iconic advertisements featuring babies has been incredibly successful since it debuted in 2009 winning awards, generating millions of views and even setting a guinness world record for most viral video ad of all time evian roller babies. Hammer takes a look at evian s new viral ad that brings back dancing babies. Jul 02, 2009 the babies are back on rollerskates in evian summer ad this article is more than 10 years old evian has 96 specialeffects rollerbabies dancing to rappers delight in international tv. In 2009, the companys roller babies commercial, which featured roller skating babies, became a huge. Jul 10, 2009 evians dancing babies ad makes a splash. Apr 25, 20 following the guinness world record breaking success of its 2009 live young roller babies ad, evian is back again with a new dancing babies ad campaign, baby and me. Evians babies, the most successful viral ad campaign of. Now, the babies are back and the video has racked up more. Evians roller babies viral campaign headed for television. Jun 05, 20 evians roller babies video, launched on july 1, 2009, continues to entertain and amaze people. Babies breakdance and roller skate with some cgi assistance in evian s new live young ad campaign.
For evian, its out with the old and in with the new. Apr 19, 2016 evian is back with another live young tv ad. Evian roller babies groovy baby music video youtube. The appeal is the overthetop combination of cute babies doing trick moves on roller skates. Taking a break and watching this funny babies in evian commercial. The brand has produced a limited edition lens for snapchat, which can go live for 24 hours across the us, uk, belgium, france, germany and the netherlands. The evian babies are back and we cant get enough of this genius ad campaign featuring roller babies dancing to hip hop.
Advert analysis evian babies roller skating sophie gollop. Evian dancing roller babies commercial extra funny videos. Skating babies make evian commercial a youtube hit video. So exactly how they got from evian bottled water to babies on rollerskates is beyond me. Today, evian announces the launch of new advertising creative exclusively for the u. Evian evian s roller babies video holds the official guinness world record for most viral video ad of all time. The video, which jokingly illustrates the youthful effect evian mineral water has on the body by showing a bunch of. Evians dancing babies ad makes a splash digits wsj. The company released a follow up late friday that sticks with the baby theme. The evian advert is the most cheesiest advert ever. The baby saga has been incredibly successful since it debuted in 2009 winning awards, generating millions of views and even setting a guinness world record for most viral video ad of all time evian roller babies. Hilarious new roller babies advert for evian water watch. News agencies production cos pitch consultants ads awards. For all i know, they made a rollerbabies clip and just waited for a client to come along.
The video managed to earned a spot in guinness world records as most viewed online ad ever with more than 25 million views in less than two months. Viral success for evians dancing babies ad business 2. The evian rollerbabies campaign this is not advertising. Its roller babies ad in 2009 was also a huge hit with 82 million views. We always knew that cooing babies were popular videos on youtube. Apr 01, 2010 evian babies print ads pics evians roller babies viral video has attracted more than 100 million views so far, and was featured on youtube and times top chart. Thank you, your vote was recorded and will be displayed soon. Their numbers count the evian babies ad racking up 1,845,389 views so far this week compared to 3,978,561 for the resurgent air new zealand ad. In 2009, a video for evian featuring babies on rollerskates became the mostviewed ad ever. Its the physical lowup to 2009s roller babies, the diaperclad dance crews getting. The record breaking love affair between evian and youtube. Evian s breakdancing tots set to become most watched ad ever with over 29m youtube views in just five days.
Last year, those evian roller babies skated their way into the pages of the guinness world records as the mostviewed online advertisement in history, with what the company now claims is more than. Hilarious new roller babies advert for evian water watch video here. But apparently roller skating babies are what users around the world love to watch the most. Dancing babies follow in the footsteps of rollerskating and swimming babies in new viral ad campaign taking the world by storm. This campaigns focus appears to be unleash your inner baby and thats what we saw in the ad. Babies breakdance and rollerskate with some cgi assistance in evians new live young ad campaign. A unique idea, implemented across an extensive media mix, to appeal to a maximum number of people, to encourage them to appropriate and propagate the campaign themselves. The video of babies in nappies performing skating stunts to a hiphop beat has been watched over four million times on youtube alone in the. The song in the background is a remix of rappers delight by dan the automator. They have tried using babies on rollerblades, babies break dancing, naked babies diving into swimming pools enjoying some synchronized dancing and babies falling on empty evian bottles. Jul 03, 2009 hilarious new roller babies advert for evian water watch video here.
Mar 11, 2014 youre expected to see babies only from reading the title, but you sure are not expecting to see yourself as a baby and thats the catch. Last july evian unleashed its viral video campaign, roller babies, on the web. Rollerskating baby evian advert proves an internet sensation with 4. Nov 14, 2011 we saw this with the roller babies commercial that generated more than 300 spontaneous remixes online, said jerome goure, vice president of marketing for danone waters of america, the exclusive importer and marketer of evian in north america.
Watch evians rollerskating babies ad media the guardian. Please include at least one socialwebsite link containing a recent photo of the actor. Jul 02, 2009 babies execute ambitious rollerskate moves to a remix of the sugarhill gangs rappers delight in this ad demonstrating the ability of evian mineral water to preserve your bodys youth. Evian follows up its roller babies viral smash with. Evian dancing roller babies commercial evian dancing roller babies commercial just watch and enjoy. Case study live young baby dance case study for evian by havas new york. Watch evian roller babies tv ad commercial celebritycafe on dailymotion. Evian tv spot, baby and me submissions should come only from the actors themselves, their parentlegal guardian or casting agency. Evian roller babies tv ad commercial video dailymotion. It uses the strapline live young, and marks the return of evian. The ad is a followup to the 2009 evian commercial that featured roller skating babies, which was viewed more than 65 million times. Moving away from a tvfocused model based on 30second ads, evian designed the roller babies campaign specifically youtube. Cette publicite dampleur mondiale est sortie le 3 juillet 2009 sur youtube dans le monde entier et le 5 juillet sur les televisions en france. These babies roller skating are really quite adorable.
Everyone in france remembers the film advert with the babies underwater ballet, which made a huge impression when released in 1998 and which, 11 years later, still tops the charts as one of the publics favourite adverts. This year, in collaboration with betc paris, evian is back once again with the babies and they took over snapchat while wearing oversized clothes. Whats most intriguing about the place isnt just its natural beautyits the delightful people who live there, and their unfaltering passion for the regions famed natural resource. To proceed with comment posting, please select temporary avatar.
Guinness world record for evians rollerbabies ad on youtube. As of today, the brand is saying goodbye to its iconic babies campaign, which it first rolled out nearly 10 years ago, and is debuting a new. The video attempts to link the benefits of evian water with the ability to do athletic moves far beyond what is normal. This isnt the first time evian has scored big with its baby advertising shenanigans. Babies arent supposed to drink water, its not healthy for them. Task force say tremendous progress being made amid pandemic. The ad included babies on roller skates doing all sorts of tricks obviously it was just special effects to show the rejuvenating effects of mineral water.
Groovy baby music video created by anuj premi video edited is used from the 1 min evian roller babies commercial on youtube song by. In 2009, evian s roller skating babies ad set a guinness world record for most viewed online ad, racking up more than 45 million views as of nov. The babies are back on rollerskates in evian summer ad. Hp printer commercial evian babies brand new key widescreen 16. Although evian has used babies in its advertising since as early as 1935, this campaign was the only one that flew off the charts.
Nestled in the french alps is a spa town with stunning landscapes, snowclad mountains, and quaint french charm. Nov 06, 2015 the famous water brand, evian, released their roller skating babies advert in 2009. The water then filters down on a 15year journey through rocks, taking on its unique balanced mineral composition, until it reaches its unique underground source. Transcript for evian strikes web gold again with new ad. Evian babies adverts are back with a beach populated only.
Evian says goodbye to decadelong babies campaign and. Dan the automator rappers delight download cd from amazon download track from itunes weve said it before and. Roller tots make evian commercial video this evian commercial has been spreading like wildfire across the internet, and its not hard to see why. This evian commercial is quite the sensation on youtube with 46 million hits and a guinness record for the mostviewed. Evian babies adverts are back with a beach populated only by toddlers welcome to baby bay. We would like to show you a description here but the site wont allow us. The evian babies are back wearing oversized clothes in the.
The evian campaign stages a group of babies roller skating and dancing a hiphop freestyle. Aug 04, 2015 one of the most successful viral ad of all time is evian roller babies viral ad which able to captured more than 100 million viewers. Also it feels like its back in the seventies when people were more close ups of the babys face to show emotion on likely to rollerskate. Evians baby and me receives 30 million youtube views in 5 days.
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